Case Study

Stake

The Work

A look at the campaign.

Stake x UFC Fight Night — Adesanya vs Pyfer campaign creative

"Stake Ambassadors give their World Cup prediction"

Real-time moment marketing — "The curse was lifted" (174K views)

Objective

Grow Stake.com's global social presence while supporting major sponsorships, partnerships and high-profile marketing campaigns.

My Role

Lead the end-to-end social strategy, from planning and publishing to campaign execution and reporting. Collaborate with creative, legal, paid media and sponsorship teams while mentoring a team of Social Media Coordinators.

Results

Generated more than 2 billion organic and paid views within nine months while helping strengthen audience growth and engagement.

Key Learning

The fastest-moving brands succeed when strategy and execution work hand in hand—not one after the other.

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