Case Study
ICC
The Work
A look at the campaign.
Objective
Deliver world-class social coverage across ICC Men's and Women's tournaments, keeping fans engaged before, during and after every match.
My Role
Managed organic social strategy across Facebook, Instagram, TikTok and X. Planned content calendars, coordinated with designers and video editors, published live tournament content and analysed performance to continually optimise coverage.
Results
Generated more than 4 billion video views across multiple World Cup campaigns while delivering record audience growth and engagement.
Key Learning
The biggest moments don't need more content—they need the right content at exactly the right time.
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