Case Study
AFL
The Work
A look at the campaign.
Objective
Introduce AFL to new audiences by creating content that felt authentic, culturally relevant and genuinely engaging.
My Role
Led the AFL Desi (now AFL Khel) project from strategy through execution. Developed content pillars, managed creator partnerships and continuously refined the campaign based on audience insights and performance.
Results
Successfully launched the initiative, grew community engagement and established a scalable content strategy for multicultural audiences.
Key Learning
The best way to grow a new audience is to understand their culture before creating content for them.
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